Image transfer in corporate event sponsorship: Asessing the impact of team identification and event-sponsor fit| Marketing mix and branding: competitive hypermarket strategies| Revisiting consumer environmental responsibility: a five nation cross-cultural analysis and comparison of consumer ecological opinions and behaviors| Management competencies: are they related to hotel performance?| …
Spousal purchasing behavior as an influence on brand equity| Dynamic resource application for sustainable technology implementations| An empirical investigation of the mediating role of organization-based self-esteem| Sustaining competitiveness in a global economy: insights offered by total factor productivity indicators for the U.S.| Measuring service quality and customer satisfaction: an …